Categories
A category is the idea behind a group of trends: who pays, what the product needs from somebody else, and where the ceiling is. A trend can sit in more than one of them, because a business can be two things at once.
14 categories as of 21 Sep 2026. Looking for one specific lane instead? The trends list is here →
AI tools & chatbots
The AI itself is what is being bought: chatbots, companions, picture/video/music/text generators, transcription.
39 trends · 209 businesses
Business, marketing & creators
Sold to businesses, marketers and audience-builders: getting customers, running operations, growing a following, newsletters and creator businesses.
125 trends · 223 businesses
Entertainment, news & hobbies
Filling free time: shows, games, news, reading, listening, collecting.
60 trends · 103 businesses
Everyday phone tools
Small utilities that replace a gadget or a chore: scanning, printing, storage cleanup, second numbers, translation, privacy, parcels.
48 trends · 122 businesses
Faith & spirituality
Religious or spiritual practice, from Bible study and prayer to astrology.
7 trends · 21 businesses
Family, relationships & home
Dating, couples, meeting people, raising kids, and running the home.
48 trends · 107 businesses
Health, food & fitness
The product's job is the customer's own body or plate: tracking, training, feeding, treating, sleeping, and their general wellbeing.
74 trends · 130 businesses
Learning & education
The customer is learning something or passing something: school, exams, languages, instruments, courses.
35 trends · 87 businesses
Making & selling software
Products for people who build and sell software, plus the pricing and product patterns they use: dev tools, boilerplates, micro-SaaS, one-time pricing, app portfolios.
69 trends · 198 businesses
Money & investing
The customer's own money: budgeting, saving, debt, investing, collectibles held for value.
31 trends · 61 businesses
Photos, video, music & design
Making or fixing creative work: photo and video editing, drawing, music-making, filming, design.
39 trends · 101 businesses
Physical products & shopping
Physical goods sold as a brand, and tools for buying or selling goods.
37 trends · 47 businesses
Sports & outdoors
Playing, training, hunting, fishing, hiking, boating, stargazing, sport and the outdoors.
34 trends · 66 businesses
Weather, travel & getting around
Knowing conditions and getting places: forecasts, radar, danger alerts, maps, navigation, flights, transit, trips.
42 trends · 94 businesses
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