Influencer partnerships
30 of the 665 researched businesses ran this at the acquisition stage, across 33 recorded moves. The page also lists 1 business with no stance recorded, under its own heading below and outside the count above.
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Evidence
Businesses that ran this
Paid micro influencer promos
“I find these two underground kind of undiscovered creators I pay them each $50 for promo so $100 total and overnight 5 10 million views total 45,000 downloads in that first big day ... 500,000 downloads on the month we're at 80k Mr from the jump”
– Blake Anderson, Cal AI co-founder, describing his app portfolio
Founder-stated: two $50 creator posts drove 5-10 million combined views overnight, 45,000 downloads on day one, and 500,000 downloads with $80k MRR by the end of month one. The source presents this as the direct launch trigger; it does not separate the two posts' effect from the app's own onboarding/paywall once installs started, and it is described for the founder's app portfolio, not confirmed as Cal AI alone.
How it worked
- Found two relatively unknown ('underground') creators rather than paying for big-name influencers.
- Paid them $50 each, $100 total, for a single round of promotional posts.
- The posts drew 5-10 million combined views overnight.
- That produced 45,000 downloads on the first day and 500,000 downloads in the first month, with the app at $80k MRR from the launch.
Would this work for you
Needs Two creators willing to post for a flat one-time fee, and a product ready to handle a sudden download spike.
Costs About $100 per the source, trivial next to typical influencer budgets. · one person can run it
youtube.comDec 2024I find these two underground kind of undiscovered creators I pay them each $50 for promo so $100 total and overnight 5 10 million views total 45,000 downloads in that first big day ... 500,000 downloads on the month we're at 80k Mr from the jumpsee the source ↗
Described by co-founder Blake Anderson about his three app portfolio (Rizz GPT, Umax and Cal AI), not about Cal AI alone.
TikTokInstagramApp Storepromoted by influencerrun by creatorpaid
Influencer marketing
“people doing influencer marketing you usually see somewhere in the range of like 25 to 70%”
– Blake Anderson, Cal AI co-founder, describing his app portfolio
range of like 25 to 70%
How it worked
- Continue paying influencers for promotion beyond the initial launch batch, on an ongoing basis, sized so it nets a 25-70% profit margin in the founder's account.
Would this work for you
Needs Budget for ongoing paid influencer deals and enough margin per download to absorb a wide 25-70% profit range.
Costs Variable, the founder gives a margin range, not a flat price.
youtube.comDec 2024people doing influencer marketing you usually see somewhere in the range of like 25 to 70%see the source ↗
Described by co-founder Blake Anderson about his three app portfolio (Rizz GPT, Umax and Cal AI), not about Cal AI alone.
TikTokInstagramApp Storepromoted by influencerrun by creatorpaid
Evidence
Stance not recorded
Stance not recorded.