Price testing
25 of the 665 researched businesses ran this at the conversion stage, across 26 recorded moves.
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Evidence
Businesses that ran this
Paywall price split tests
“you should use super wall super wall enables you to split test different offerings so different price points”
– Blake Anderson, Cal AI co-founder, describing his app portfolio
How it worked
- Run the paywall through a third-party split-testing tool (Superwall) rather than a custom-built one.
- Split-test different price points and offer configurations against each other on that paywall.
Would this work for you
Needs A subscription paywall and a split-testing tool (Superwall or equivalent) so tests don't need new engineering each time.
Costs Superwall's own pricing is a separate cost outside this quote. · one person can run it
youtube.comDec 2024you should use super wall super wall enables you to split test different offerings so different price pointssee the source ↗
Described by co-founder Blake Anderson about his three app portfolio (Rizz GPT, Umax and Cal AI), not about Cal AI alone.
productrun by employee
Ran continuous paywall tests across onboarding, feature gates and win-back flows
“We treat paywalls the same way we treat the product, ship something, measure it, and improve it tomorrow.”
Superwall reports over 3x monthly revenue growth in 10 months and a +31% relative improvement in trial-to-paid conversion over 12 months. Its iOS funnel figures are 87% of new users seeing a paywall, 57% of paywall viewers starting a transaction, and 63% of started transactions completing.
How it worked
- Used remotely configurable paywalls so pricing, design, messaging and placement tests did not have to wait for an App Store review.
- Ran 123 A/B experiments on iOS across 160 unique paywall designs, 424 total variants and 46 trigger points.
- Ran 61 experiments on the onboarding paywall, testing layouts, offer framing, pricing presentation, urgency and creative direction.
- Extended tailored paywalls to abandoned checkouts, feature gates, win-back flows, lifecycle messages and upsells rather than relying on onboarding alone.
Would this work for you
Needs A subscription product with enough traffic to compare paywall variants and a way to change paywalls without shipping a new app version.
superwall.comApr 2026We treat paywalls the same way we treat the product, ship something, measure it, and improve it tomorrow.see the source ↗
productrun by employee